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In celebration of National Bike Month, advocates at Consider Biking in Columbus, Ohio are offering rewards and prizes to more than 100 bicycle enthusiasts who log their bike rides and commutes on RideNet.

RideNet is an established online tool launched in 2001 to serve the bicycle racing community. Consider Biking partnered with the online venture in September 2010, and today the website boasts 1,000 registrants and users, appealing to commuters and racers alike by providing ride logs, schedules for regional events and races, a community ride calendar, and advocacy tools. Registrants create rider profiles, and can publicize their rides through the RideNet feed at local businesses, encouraging others to hop on their bicycles as well.

In alignment with the organization’s 2 By 2012 Campaign, which aims to have each citizen of central Ohio commute by bicycle two days per month by the end of 2012, Consider Biking is offering perks and incentives to cyclists who log at least two rides during the month of May.

While this is great stuff for the bike rider, what’s most exciting is that Consider Biking is engaging the online tool to further promote cycling within the local community. In its newsletter last month, Consider Biking promised users that, by logging rides in RideNet, they can easily give back to the community without spending a dime. How does this work? “RideNet gives Consider Biking valuable data to use at the table in transportation planning meetings and legislative hearings.” So while RideNet may seem like just another social networking site to some, Consider Biking is using the online platform to enhance its work in making the mid-Ohio region safer for bicycling.

Is your organization using innovative ways to promote Bike to Work events or National Bike Month? E-mail .(JavaScript must be enabled to view this email address) or .(JavaScript must be enabled to view this email address) so we can share your stories, ideas and successes, too. In the meantime, keep up-to-date with Consider Biking’s initiatives though the organization’s blog.