Alliance > Media center > People Powered Blog

Entries tagged: Radio

Advocates who attended the Alliance Leadership Retreat already know that Ali Mangkang can sing a mean rendition of “Proud Mary.” Well, the outreach manager for the Atlanta Bicycle Coalition has a great radio voice, too.

Earlier this month, the Georgia advocates wrapped production on a series of new public service announcements that emphasize motorists’ shared responsibility to keep streets safe for bicyclists.

“The concept of the PSAs really grew out of a desire to educate a broader audience with simple, non-confrontational messages about operating bikes and vehicles on shared roadways,” Mangkang says. “We were very fortunate to enlist the pro-bono services of a professional studio who helped us fine tune the messages, record, edit and find the talent. They were amazing and kept putting resources in front of us. (It probably helped that the producer and audio engineer are both avid cyclists!)”

The short spots, produced by Soapbox Studios, cover the safety basics for bikes and automobiles, including not texting while driving, giving three feet when passing, and preventing right-hook collisions.

But ABC didn’t want to confine their message to one segment of the Atlanta community. Mangkang says ABC found several translators within their own network and got hooked up with prime voice talent from Soapbox Studios.

“We wanted to produce the messages in Spanish because we just wanted to get the word out to a large part of our metropolitan population we aren’t reaching on a daily basis,” she says. “We want to continue to reach out to organizations, stations and community groups who can help us widen our reach to Hispanic populations throughout Atlanta.”

“We absolutely would love to share these clips and make them available for anyone’s use,” Mangkang adds. “We only ask that members contact us should they wish to edit the content in any way.” (Click here to find the PSAs in the Alliance Resource Library.)

Learn more about the campaign on the ABC website.