Alliance > Media center > People Powered Blog

Entries tagged: New Face For An Old Broad

Last month, Livable Memphis, a recipient of a Fall 2010 Advocacy Advance Grant, completed its “Overton-Broad Connector” Innovation Grant proposal. The advocates used their $25,000 award to introduce two model innovations to the Memphis community.

The New Face for an Old Broad event in November 2010 took the Better Blocks concept to a new level by temporarily reprogramming a street to show how bicycle and pedestrian facilities can encourage economic development. Three blocks of the Broad Avenue commercial district were turned into a DIY weekend festival. Local schools painted crosswalks, vacant storefronts were cleaned out and turned into pop-up shops and cafes, local artists created murals. The temporary redesign of the streetscape, including painted protected bike lines, have remained untouched for more than a year because they follow code standards and the local community has been pleased with the increase of business.

The grant also supported Livable Memphis’s advocacy efforts to complete the Overton-Broad Connector. The park trail segment will serve as the only pedestrian entrance to Overton Park from the east and increase access to mixed-income communities. Livable Memphis completed the design concept and is working to raise additional funds needed to complete the cycle track.

Going above and beyond the matching grant requirement, Livable Memphis raised more than $100,000 in sponsorships, donations, grants, event proceeds, and membership dues for its efforts. The advocates’ work has received additional financial support from Bikes Belong, Tennessee Recreational Trails Program, and HUS Sustainable Communities grant program.

In addition, Livable Memphis introduced updates to Memphis pedestrian ordinances regarding ADA access and crosswalk right-of-ways, which passed City Council, and developed a new “fines and fees” ordinance that will bring violation charges regarding bicycles and pedestrians up to the standard of their peer cities.

We’ve added added materials to our Online Resource Library that Livable Memphis used in its advocacy and feel would be useful for other Alliance member organizations:

• Sample Request for Proposal for Professional Design Services and instructions for submitting a Letter of Interest
• Traffic Volume Count Study Methods

Livable Memphis joins the more than two dozen other organizations that have used Advocacy Advance grant funding to spur development and carry out successful bicycle and pedestrian campaigns. Check back in coming weeks for information about next year’s funding cycle.

A couple weeks ago, I wrote about the exciting transformation of the Broad Avenue Arts District in Memphis, Tennessee. With a little help from an Alliance Advocacy Advance Grant, the folks at Livable Memphis are helping to revive the struggling street by making it a vibrant bike-ped corridor connecting parks and extending a popular greenway.

In late November, they kicked off the project with one heck of a party. I promised to pass along pictures, and they’re worth the wait. Yep, that’s Jeremy Grandstaff, Alliance Member Services Director, pedaling a tandem in the bicycle parade with Banner trotting to keep up. Click here for more pictures.