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Bicycle Coalition of Maine Receives Award from Maine Public Relations Council

Augusta – Shoshana Hoose, communications coordinator for the Bicycle Coalition of Maine, received a Golden Arrow award from the Maine Public Relations Council for publicity for the coalition’s 2009 Great Maine Bike Swap. The award was presented at the council’s recent annual conference in South Portland.

The swap, held each spring in Portland and Orono, provides an opportunity for the public to buy and/or sell used bicycles in good, working condition. Hoose created public service announcements, a Youtube video and a variety of written and Web-based materials to publicize the swap. The Orono and Portland events both broke attendance records, with 55 percent more bikes sold than the previous year.

To find out more about the Great Maine Bike Swap and dates of the 2010 events, please visit http://www.BikeMaine.org.

The Bicycle Coalition of Maine has been working since 1992 to make Maine a better place to bicycle. The coalition advocates for Maine cyclists at the Legislature and in Washington, D.C., teaches bicycle safety to thousands of Maine schoolchildren each year, partners with state agencies on a Share the Road media campaign and serves as a resource on local bicycling issues.