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Entries tagged: Campaign Strategy

Winning Campaigns Trainings give you more than tips and tactics to plan a successful campaign. The Alliance’s three-day boot camp for advocates leaves participants energized, excited and prepared to take on new campaigns that reshape their communities.

Since 2009, the Alliance has worked with nearly 300 advocates from across the continent at our signature workshops. By working through the Winning Campaigns Training curriculum, those participants tweaked or launched hundreds of different campaigns to boost biking and walking in their communities.

Over the past few months, as we’ve held the first half of our 2011 series, we tried to give you a taste of this energy by sharing the rave reviews of participants. But, while we can give you a hundred testimonials, you have to experience the training yourself to understand its impact on how you plan and execute your campaigns.

In 2012, we’re giving you four opportunities to jumpstart your next winning campaign with the guidance of our expert facilitators and the assistance of your bike-ped peers. As you begin to plan out your 2012 budget, don’t forget to include space to attend this transformative training.

• January 13-15 in Tucson, AZ; Hosted by Living Streets Alliance
• April 27-29 in Boston, MA; Hosted by Livable Streets Alliance
• June 8-10 in Houston, TX; Hosted by Citizens’ Transportation Coalition
• October 19-21 in Kansas City, MO; Hosted by BikeWalkKC

Registration for each training is already open. Reserve your spot today.

And don’t forget about our final two training in 2011. The Alliance will be in Los Angeles, October 14-16, and in Columbia, SC, November 4-6.

The Alliance is happy to announce a request for proposals for our 2012 Winning Campaigns Trainings. Through a competitive process, we will select up to six communities to hold this must-attend training. All proposals must be submitted by August 15.

The Winning Campaigns Training is the signature training offered by the Alliance. Our proven curriculum helps biking and walking advocates choose, direct, and win various types of campaigns such as complete streets, share the road campaigns, infrastructure improvements, key legislation, and more. The training gives current and aspiring advocates the tools to craft and manage powerful campaigns. After two and a half days of fun and inspiring work with other leaders and advocacy experts, all participants leave with their own customized campaign blueprint and action plan to implement and win their campaign.

This is your opportunity to bring national bicycle and pedestrian advocates to your region to train your staff, board, volunteers, and other allies on how to win biking and walking campaigns in your community. In addition, you’ll have the chance to highlight your local/state successes and address your challenges, while sharing and learning from other advocates. Host organizations gain great exposure locally, regionally, and nationally. The Alliance awards a $1,000 stipend to host organizations in recognition of the assistance they provide in creating a successful training.

The Iowa Bicycle Coalition hosted a training this spring. “I was really excited about the opportunity to hone my advocacy skills and this program delivered,” says Mark Wyatt, the coalition’s executive director. “We’re thinking about campaigns in a much more strategic way than ever before.”

To send a proposal, complete the online application here. All proposals must be submitted by August 15. Any questions or request for feedback can be e-mailed to training@PeoplePoweredMovement.org by August 8.

We look forward to your proposals and working together to create successful trainings to advance pedestrian and bicycle advocacy in your community.

Photo: Smiling faces at the 2011 Winning Campaigns Training in Davenport, Iowa