Entries tagged: Bicycle Advocacy
Alliance Partners with CLIF BAR to Replace 100,000 Car Trips with Bicycle Travel
The Alliance is proud to join CLIF BAR’s push to replace 100,000 car trips with healthy, pollution-free bicycle travel this summer and fall. Returning for a second year, the Alliance is excited to once again lead the Gold Team in the nationwide 2 Mile Challenge.
The 2 Mile Challenge is CLIF BAR’s innovative, online effort to fight climate change by encouraging bicycle travel for short trips. In the U.S., 40 percent of all urban trips are two miles or less, but 90 percent of those short distances are made by automobile. CLIF BAR started the 2 Mile Challenge to build community among current bicyclists, encourage more citizens to travel on two wheels and support nonprofits that are working to increase active transportation.
For this year’s Challenge, CLIF BAR aims to replace 100,000 car trips - while donating $100,000 to bicycle advocacy and climate protection.
“We’re excited to continue the 2 Mile Challenge partnership with the Alliance in 2011,” Ryan Mayo, Brand Experience Manager for CLIF BAR, says. “By growing and strengthening grassroots bicycle and pedestrian advocacy in the U.S., the Alliance’s mission is in lockstep with CLIF BAR’s hope to encourage people powered transportation as a means to fight climate change and invigorate our communities.”
“The 2 Mile Challenge is a fantastic tool and incentive to get folks to park their cars and hop on their bikes for those easily pedaled short trips,” Jeffrey Miller, the Alliance’s President / CEO, says. “It brings out the best of everyone’s competitive spirit, the positive reinforcement of doing good by the planet, and a social media platform that takes bicycling advocacy to a new level. The Alliance is grateful and honored to be included and to share this tool with our many members and supporters.”
Visit http://www.2milechallenge.com and sign up for the Alliance Gold Team today. The Challenge runs from May 12 to October 31, 2011.
Posted by Carolyn S on May 12, 2011
Tags: climate change, clif bar, bicycle travel, bicycle advocacy, 2 mile challenge
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New Belgium Raises Thousands for Alliance Organizations
This past September, Alliance President/CEO Jeff Miller attended the Tour de Fat in San Francisco — and he couldn’t stop talking about it for a week.
Lucky for us in Washington, DC, Jeff took plenty of photos showcasing the bike-centric festivities, giving us a glimpse of the fantastic event hosted by New Belgium Brewing Company. (Still, we were jealous!)
It’s no secret we love New Belgium. Right now we’re accepting applications for Strategic Planning Assistance, a service supported by a generous grant from the Colorado-based beer makers. But New Belgium doesn’t just support the Alliance. They spread their love of bicycling by supporting to plenty of our member organizations, as well. One of the ways they do it is through the annual Tour de Fat, a multi-city tour that combines music, theatrics and creative bicycle merriment for the benefit of local advocates.
Last month, New Belgium tallied the impact of the 2010 Tour de Fat. “The philanthropic traveling bike festival raised $331,428 for non-profit friends, which is up nearly 20 percent from 2009,” the company said in a press release. “The 2010 tour also saw record-shattering attendance with 70,250 cycling celebrants in 13 cities.”
The Tour raised tens of thousands of dollars for a number of Alliance members, including the Bicycle Federation of Wisconsin, Bicycle Alliance of Minnesota, Bicycle Alliance of Washington, Bicycle Transportation Alliance, Bike Fort Collins, Bike Denver, San Francisco Bicycle Coalition and San Diego County Bicycle Coalition. Just as important, though, the Tour gave advocates the chance to engage hundreds of residents — and potential new members — in their communities.
“We’d like to high five each person who supported our efforts, but since that’s a little tricky, we’d like to thank everyone for their tremendous support,” Bryan Simpson, New Belgium Brewing Spokes Model, said in the December release.
We, for one, would like to raise a glass to New Belgium for their incredible support of our People Powered Movement. And you better believe we’ll be filling that pint with Fat Tire.
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