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On the first day of Bike to Work Week, Consider Biking launched a commuter initiative backed by Columbus Mayor Michael Coleman and more than 70 business leaders across central Ohio. To get things rolling, “Bikin’ Mike” Coleman and dozens of CEOs demonstrated their dedication with a 2.5-mile bike commute to celebrate the start of “2 BY 2012.”

The “2 BY 2012” campaign aims to nearly triple bicycle commuting in the Columbus area and it’s already garnered some big-name partners, including JPMorgan Chase and Nationwide Insurance. Working with the central Ohio corporations, Consider Biking will provide consultation to engage employees and encourage bike commuting. In addition to a $295,000 grant from The Columbus Foundation, the “2 BY 2012” initiative has received support from the Alliance for Biking & Walking through its Advocacy Advance Grant program.

“This is definitely the largest show of CEO support for bicycle commuting ever held in the United States,” said Jeff Miller, President and CEO of the Alliance for Biking & Walking.

“The ‘2 BY 2012’ initiative is our goal to get as many central Ohio citizens as possible to bicycle to work two days per month by 2012, which is the Columbus bicentennial,” said Jeff Stephens, executive director of Consider Biking. “Bicycle commuting two days per month would make Columbus the greenest city in the country. And two days per month is a reasonable goal that many can aspire to.”

Check out Consider Biking to read more about today’s launch event and the “2 BY 2012” initiative.