Building the People Powered Movement
These effective and funny PSAs by BikeDenver are great for promoting tips for safely sharing the road. (MP3)
This 2012 press kit from BikeWalkKC includes great examples of everything you need to publicize Bike Week events. Included are: the common logo for all groups in the region, a sample Bike Week resolution, PSA, community appeal, and social media posts. (JPEG)(DOC)
KC Bike Week Logo
Bike Week Sample Resolution
Bike Week PSA
Community Appeal Letter
Social Media Posts
Congratulations are in order for the Los Angeles County Bicycle Coalition, who unveiled their vibrant new public safety PSAs last week at a press conference to announce the next CicLAvia event. The poster — a collaborative work created by volunteers from the Latino community, LACBC’s City of Lights program, the Los Angeles Department of Transportation, REI, and artist Aaron Kuehn — features the message “PRECAUCIÓN: Tu familia también usa la bicicleta” (in English: “CAUTION: Your family also rides bicycles”).
The poster will be featured at bus shelters throughout the city to remind drivers to be careful and share the road. Additionally, the campaign produced a 60-second video PSA, directed by Jordan Melograna. The video PSA is currently available online and may be broadcast on television in the future.
To promote safety and connect with a key stakeholder group in the community, LACBC reached out to Spanish-speaking volunteers, particularly day laborers, many of whom use bicycles as their primary mode of transportation. The group of volunteers came up with a positive, encouraging, family-friendly message and incorporated it into a stunning poster and a powerful video PSA.
“What’s exciting about this project is the community process to develop this PSA,” said Alexis Lantz, Planning & Policy Director at LACBC. “Latino day laborer cyclists themselves developed the message, and the project was a collaboration between these day laborers, LACBC staff, LACBC volunteers, the Los Angeles Department of Transportation, and REI. Roughly 48% of the City of Los Angeles is Latino, and this PSA campaign speaks to a large demographic of the city’s population.”
According to a 2010 UCLA study, recent immigrants are at least twice as likely to bike to work as other Americans. The campaign builds an inclusive movement that incorporates the message of an important community of cyclists in their own words and with a relevant theme.
“We are lucky to live in Los Angeles,” said JJ Hoffman, Events & Development Director at LACBC. “Not only do we enjoy great cycling weather all year round, we are populated with talented, generous people who donated their time and talent to spread an important message.”
For more information, visit the LACBC blog. And check out the behind-the-scenes video, also directed by Jordan Melograna, that documents the creative, collaborative process.
12 April 2012. WHO’s guide to age-friendly cities, that encourages active ageing by optimizing opportunities for health,
participation and security in order to enhance quality of life as people age. Part 6 focuses on Transportation. (pdf)
Global age friendly cities Guide English.pdf
Alliance > Member Services > Job Board
The B.A. Coordinator will be responsible for training, scheduling, evaluating, and overseeing the bike ambassadors. He or she will set up outreach workshops and tune-ups at up to 30 Boulder County workplaces a year and coordinate events for the bike ambassadors to attend including safety talks, brown bag lunches, bike rodeos, bike safety checks, mini-tune up sessions, etc. He or she will also be responsible for having the bike ambassadors represent CC through outreach, fundraising, and encouraging people to become members, volunteers, and donors. He/she will also coordinate Walk & Bike Month/ Bike to Work Day for June 2013.
Primary duties include:
Approx. 15-25 hours per week, (more in the summer months) two-year commitment
To apply, send a resume and cover letter to resume@communitycycles. Subject line: Bike Ambassador Director
Last week, AARP celebrated the public launch of its Network of Age-Friendly Communities. This program is the national affiliate of the WHO Global Network of Age-Friendly Cities and Communities and begins this year in Georgia, Kansas, Iowa, Michigan, New York, Oregon, Pennsylvania, and Washington DC.
An Age-Friendly Community is defined as an “inclusive and accessible environment that encourages active and healthy aging.” An important aspect of these livable communities is to create transportation networks and safe, affordable mobility options that allow its citizens to age in place.
Read about the WHO’s Guide to Global Network of Age-Friendly Cities and Communities and learn more about its new AARP affiliate program. In the coming months, the Alliance will share success stories and model campaigns of its member organizations working on equitable transportation for seniors.
“Transportation and the New Generation,” a report released last week by Frontier Group and U.S. Public Interest Research Group (U.S. PIRG), reveals that Americans—and particularly those age 16 to 34—are driving less and using other modes of transportation more. Data from the National Household Travel Survey indicate that, from 2001 to 2009, the number of trips on foot increased 16 percent for 16 to 34-year-olds. In the same period, trips by bike and per capita passenger-miles on transit for this age group increased 24 and 40 percent, respectively.
Several conditions and preferences are responsible for this trend, according to Frontier Group and U.S. PIRG. Young people choose to live in urban areas where many amenities are readily accessible to walking, biking, and transit. Additionally, technology can replace car trips (through telecommuting or using social media to interact) and can enhance transit options (such as applications that provide real-time transit or bike-share updates). According to the report, stricter licensing laws as well as higher fuel prices have made driving less appealing, particularly to young people.
Most importantly for walking, biking, and transit advocates, this report shows that younger generations are moving away from automotive transportation—and this trend is likely to persist. Young people have the most at stake in the current transportation debate; they will be the primary users of the transportation system for the next 50 years. By biking, walking, and using public transit more, young people have voted against business-as-usual.
“Policy-makers and the public need to be aware that America’s current transportation policy – dominated by road building – is fundamentally out-of-step with the transportation patterns and expressed preferences of growing numbers of Americans,” the report indicates.
For more information, and to read the full report, visit the Frontier Group website.
May is most certainly the month of the bicycle, and it is rapidly approaching. Bike to Work, Bike to School and commuter challenge contests give individuals new to cycling a glimpse of the joys and benefits of life on two-wheels, and some of them never look back. For advocates, National Bike Month provides a key opportunity to promote biking and increase awareness in their communities—and also to reach out to potential members and partners. On April 4, 2012, the Alliance hosted a call with panelists Stephanie Frans of Cascade Bicycle Club, Amanda White of the Bicycle Federation of Wisconsin and Sarah Shipley of BikeWalkKC, who shared their Bike Month event successes and innovations. (PDF) (MP3)
2012 Bike to Work Events Tip Sheet
Call recording
9 April 2012. This report outlines the processes that are being employed to bring improvements to the bicycle and pedestrian infrastructure of Maine’s communities. (pdf)
2012 National Bike Summit Women Cycling Forum
Click here to read this issue.
Invest in biking and walking advocacy where it matters most... on the ground!
Creating Walkable Communities on a Budget --Call on May 16
Making the Equity Case: Working with Transit --Call on June 06
Winning Campaigns Training: Houston, Texas
June 08 through June 10, 2012
05/22/2012 - 2012 Bicycle Friendly State Rankings Just Announced
05/22/2012 - Bikes, Tourists, and all that Jazz
05/21/2012 - San Francisco Implements 15-mph School Zones
05/11/2012 - Apply to Become a Walk Friendly Community
