2012 Winning Campaigns Training
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Alliance > Member Services > Winning Campaigns Training

Winning Campaigns Training

About the Training:

The Alliance’s Winning Campaigns Training is a three-day boot camp for bicycle and pedestrian advocacy organizations. This action-oriented workshop gives novice and veteran advocates the tools to create and manage powerful campaigns to increase biking and walking in their communities. Our proven curriculum is led by longtime advocates and national experts with firsthand experience conducting — and winning — bicycle and pedestrian campaigns. But Winning Campaigns Trainings are more than a class. They are a fun, interactive experience that foster collaboration among advocates. You’ll leave with specific next steps and strategies for your next Winning Campaign!

At Winning Campaigns Trainings, you’ll learn how to:

  • Choose the right issue
  • Set realistic but visionary goals
  • Choose the best strategies, tactics and timelines
  • Map out the power structure in the community; support and leverage allies; neutralize and convert enemies
  • Communicate effectively, reaching the right audience with the right message through the right media
  • Raise money for the campaign
  • Strengthen your organization for the next, bigger victory!

With the help of Alliance staff and expert facilitators, you’ll leave the training with a detailed Campaign Blueprint that outlines your next steps. To ensure your campaign is successful, you’ll have access to Alliance staff for follow-up support and guidance. Past participants have won complete streets campaigns, Safe Routes to School campaigns, bike safety campaigns at the state and local level — and many more!

Upcoming Winning Campaigns Trainings

  • March 21-23: Hosted by the East Bay Bicycle Coalition and Walk Oakland Bike Oakland, in Oakland, CA
  • April 11-13: Hosted by Bikemore, in Baltimore, MD
  • July 25-27: Hosted by Bicycle Indiana, in Indianapolis, IN
  • December 5-7: Hosted by COAST and the Santa Barbara Bicycle Coalition, in Santa Barbara, CA

Recent Testimonials:


“The Alliance has talented facilitators with great experience to help local groups make a real impact”
Ryan Hanson, Bike Texas (2012)

“This was the best spent weekend of my advocacy career!”
Kate Rowland, East Bay Bicycle Coalition (2010)

“We’re extremel busy and often overworked at our organization.  The training was a great opportunity to engage with fellow bike enthusiasts and left me feeling energized and ready to move forward!” 
Noelle Twigg, Boston Cyclists Union (2012)

“This is the most worthwhile expenditure of time and resources for a bike-ped group in the process of moving forward.”
Adele Dienno, Local Motion (2010)

“I wish I’d taken this training years ago!”
Rebecca Serna, Atlanta Bicycle Coalition (2012)

“I have been absolutely changed, empowered and inspired by this training to become a more effective campaign manager.”
Andy Rodriguez, Los Angeles County Bicycle Coalition (2011)

Our Expert Trainers:

Staff Trainers: Brighid O’Keane | Jeff Miller

Contract Trainers:

Picture of Ron Milam
Ron Milam has 12 years of successful experience in the nonprofit sector and provides consulting services for sustainability oriented organizations in the areas of fundraising, strategic planning, leadership development and campaign planning. Ron founded and served as the first executive director of the Los Angeles County Bicycle Coalition, growing the organization from an idea into a 1,000 member organization with a $125,000 annual budget. He served on the Alliance for Biking & Walking Board of Directors and also worked for Transportation Alternatives in New York City. Ron is a skilled presenter and has led 10 Winning Campaigns Trainings, in addition to leading numerous workshops on a variety of nonprofit capacity building topics. Ron graduated from the University of Oregon with a degree in Planning, Public Policy and Management.

Picture of Dave Snyder
Dave Snyder is a long-time organizer and advocate for socially just transportation and land-use policies. From 1991 to 2002, he served as the executive director of the San Francisco Bicycle Coalition, where he built the organization from a handful of members to a powerhouse of 4,500 members. Since then, he has founded and served as the chief executive of Transportation for a Livable City, served as the director of program development for the Alliance for Biking & Walking, and as the transportation policy director for the San Francisco Planning & Urban Research Association. He currently works as a consultant on sustainable transportation in San Francisco and serves as the executive director of the California Bicycle Coalition. He has led workshops on winning campaigns, organizational development and strategic planning since 2002. He received a BA in politics from St. Andrews Presbyterian College.
Photo by Dustin Jensen for Momentum Magazine.

Winning Campaigns curriculum © Alliance for Biking & Walking

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Upcoming Events

Youth Engagement and Family Biking --Call on April 02

U.S. Federal Transportation Policy Briefing --Call on April 08

Baltimore, MD Winning Campaigns Training
April 11 through April 13, 2014