Successful Training Gives Leaders Tools to Grow their Memberships

Posted: 08/02/2011

Recently, one of our member organizations told us they didn’t just want to match the more than 12,000 members of San Francisco Bicycle Coalition — they wanted to exceed it. What better way to do that than send their membership coordinator to learn tactics and methods from Kate McCarthy, the well-known and respected Membership Director of SF Bicycle Coalition, and Ellis Robinson, a leading guru in the membership development field.

Thirty-eight bicycle and pedestrian advocates — representing three countries, 24 states and provinces, 33 cities, and 30 Alliance member organizations — attended the second Alliance Membership Development Training, July 20-22. Hosted with special support from the Active Transportation Alliance in Chicago, the training offered two-and-a-half days of instruction, sharing of best practices, small group break-outs, and, of course, outside-the-training networking time for Alliance leaders to connect with each other and build those long-lasting and supportive peer relationships.

It also set out an ambitious goal for the bike-ped movement: The Alliance challenged the attendees to double their organization’s membership within three years. With the skills they learned, they’re ready and willing to take on that mission.

“I appreciated this training so much,” Elizabeth Stampe of Walk San Francisco said. “I can’t wait to implement the terrific ideas I got from my colleagues and the trainers to double our membership!”

Sue Prant from Community Cycles in Boulder, CO, echoed that sentiment: “This training gave us tools to help us refine our membership program, as well as giving us tips and ideas for new activities to engage and recruit new members.”

Tom Rousculp, from the Bicycle Transportation Alliance in Portland, OR, added: “The Alliance training has given me the skills and tools to take our membership program to the next level in a thoughtful and professional way.”

In addition to the training itself:

SRAM hosted a “Welcome to Chicago” social on Wednesday evening
Participants observe a pit stop — Active Transportation Alliance’s adaptation of the SF Bicycle Coalition’s Service Station
Attendees gained first-hand knowledge of the city’s infrastructure with a bike ride and walking tour
The entire group ended Thursday with a gathering in Millennium Park

Whether participants connected with peer groups working in similar geographic or modal scope, or gained insight on the improvements they need to make within their organization to grow their membership, the evaluations indicated that every participant walked away with new and powerful knowledge.

“Connecting with my peers over the better part of three days has not only given me new ideas but also a network to contact with questions and concerns as I grow our membership,” Cait Costello from Palmetto Cycling Coalition in Columbia, SC, said.

Elena Santogade from Transportation Alternatives in NYC described the training as “Inspiring, exhausting, exhilarating — a must-attend.”

Carol Feucht from the Los Angeles County Bicycle Coalition summed it up: “After this training, I have confidence that my job matters. Members and volunteers matter, and I’m glad a training like this exists for bike and ped orgs.”

Find all the resources and training materials in the Alliance Resources Library here.