Alliance for Biking & Walking Announces 2010 Advocacy Award Winners

Posted: 03/09/2010

The Alliance for Biking & Walking will honor seven organizations and individuals with its 2010 Advocacy Awards at a special reception and awards presentation March 9th, 2010 in Washington, DC. The following award recipients not only show dedication and success in advancing biking and walking, but also demonstrate exceptional work ethic to their peers and communities.

Toronto Cyclists Union is being honored with the 2010 Innovation of the Year Award for their Newcomer Cycling Project in Toronto, Ontario. This innovative new program promotes bicycling in an inclusive and friendly manner by speaking to recent immigrants in their own language. In partnership with CultureLink, Toronto Cyclists Union has produced promotional posters in the 15 most commonly spoken languages, produced a bi-lingual bicycling handbook, and is providing mentorship to groups in various cities in hopes of delivering similar programs.

Chicago-based Active Transportation Alliance is being honored with the 2010 Best Practices Award for their outstanding efforts and results in regards to program growth, policy, and advocacy. As the largest biking and walking advocacy organization in the nation, Active Trans sets the bar high for other agencies to model. Active Trans holds transparency and good business practices at a premium demonstrating that through operating professionally and responsibly, you can more effectively build a movement around biking, walking and transit. Their leadership and sharing of best practices is helping other organizations grow and succeed and is building a more effective movement nationally.

Paul LeFrancois, president and a founding board member of the Palmetto Cycling Coalition, is being honored with the 2010 Advocate of the Year Award. Paul has gone above and beyond the call of duty to transform South Carolina into a better place for biking and walking. Among his many accomplishments, Paul created and secured passage of a SC Share the Road license plate (one of the first in the U.S.), has coordinated bicycling legislative events in cities throughout South Carolina, and has assisted communities throughout the state in securing bicycle-friendly designation from the League of American Bicyclists. With his leadership the PCC had its most significant success passing major reforms to South Carolina’s bicycle traffic safety laws in 2008.Paul’s knowledge, creativity, and commitment are the highest standard of excellence making him a role model in the Palmetto State and for biking and walking advocates across North America. 

SRAM is being honored with the 2010 Business Advocate of the Year Award for its dedication to promoting bicycling advocacy in the U.S. (as well as Europe and Taiwan). The new SRAM Cycling Fund has dedicated $10 million over five years to bicycle advocacy. In addition to making it fully possible for the Alliance for Biking & Walking to launch the new Advocacy Advance Grants program in 2009 SRAM’s commitment has boosted efforts of the League of American Bicyclists, IMBA, the Safe Routes to School National Partnership, and several other organizations

Kate McCarthy, of the San Francisco Bicycle Coalition (SFBC), is being honored with the 2010 Susie Stephens Joyful Enthusiasm Award for her innovation and tireless enthusiasm to harness the power of individuals to better bicycling.. Kate directs the membership and volunteer program of the SFBC which provides 60 percent of the organization’s budget and reduces administrative costs through valuable volunteer labor. Kate generously shares what she knows with peers across North America, including co-facilitating the Alliance’s Membership Development Training in 2009 where she worked one-on-one to help peer advocates develop their membership plans. With so much love at the foundation of her work, Kate is an inspiration to all.

Walk Oakland, Bike Oakland (WOBO) is being honored with the 2010 Winning Campaign Award for its Bike Broadway campaign. With no safe, convenient, quick way for bicyclists to get downtown to or from North Oakland, WOBO launched a campaign to create a contiguous north-south bike route from Downtown to Northern Oakland. WOBO’s efforts led to over 80 small business owners along the Broadway/ Franklin/ Webster corridor endorsing the campaign with letters of support, nearly 200 Oakland residents signing a petition of support for the campaign, and a collection of bike trip data on Broadway. WOBO is celebrating a victory with the planned installation of Bike lanes on Franklin and Webster streets this summer. The Bike Broadway campaign is shifting the way that biking and walking are considered in Oakland.

Bicycle Coalition of Greater Philadelphia (BCGP) is being honored with the 2010 Advocacy Organization of the Year for its outstanding contributions in creating a more bicycle-friendly Philadelphia. A small struggling organization just a few years ago, BCGP has successfully orchestrated a major positive shift of both attitude and policy favorable to bicyclists, culminating with the recent decision to permanently provide bicyclist-only travel lanes on two very busy cross town roads in downtown Philadelphia. BCGP’s leaders have worked tirelessly together to grow and strengthen their organization and fulfill their mission. Since 2005, they have grown from 1.5 staff to over 14 and their annual income has increased 287% percent. Recent accomplishments include the hiring of Philadelphia’s first full time bicycle-pedestrian coordinator, working with the city to retrofit 1,600 parking meters into bike racks, and launching a Bicycle Ambassador program that reached 20,000 adults during its first season

The awards will be presented at Harriet’s at Hotel Harrington, 432 11th Street N.W. (corner of 11th and E Street), Washington, DC on Tuesday, March 9th at 8:30pm. The reception is open to current and prospective members and supporters of the Alliance.

About the Alliance:
The Alliance for Biking & Walking is the coalition of over 160 grassroots advocacy organizations working together to promote bicycling and walking in North American communities. To learn more about the Alliance’s Advocacy Awards and 2010 award winners visit



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