A Cornucopia of Communications Resources
By Jake Knight on November 19, 2012
An hour-long workshop is really great about starting more conversations than you can finish and for producing more questions than you can possibly answer.
This past September at the Alliance Leadership Retreat, I helped facilitate several of the workshops on the communications track. Participants enjoyed the session with Mary Lauran Hall from America Bikes on developing infographics to show the results of your efforts or to explain the benefits of biking. If you weren’t able to attend the retreat, you can log in and access notes and the presentation from that session here.
In another session, Mike Samuelson and I met with leaders from community bike shops across the country to discuss the communications outlets and messaging strategies that work for them. Check out the follow-up from the discussion.
I’ll admit that a later session I helped facilitate on telling your organization’s story – in appeals, at events, in newsletters and media – wasn’t all it was cracked up to be. I’d like to supplement the notes from that session with some source material I’ve uploaded to the Alliance Resource Library.
One last communications highlight from this year’s Alliance Retreat was the session on planning for publications and reports that help organizations improve their arguments for pro-biking and pro-walking policies and infrastructure. The Alliance has its Benchmarking Project, Advocacy Advance and the League have an array of reports, and several organizations have commissioned economic impact studies as well. Mark Wyatt from the Iowa Bicycle Coalition talked about their economic impact report during the retreat session. You can read about the discussion we had here.
Of course, the Alliance Resource Library also has tons of communications resources. Check them out here.
An advocacy leader also approached me at the retreat with an idea to start a new communications forum for sharing tips and resources quickly with a more focused audience. She suggested a Facebook group. We currently have the Alliance’s PeoplePowered listserv, but if there were another outlet, would you use it? What kind of forum would you prefer?
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