Webinar Summary & Recording: #Winning Advocacy Campaigns with Social Media

By Mary Lauran Hall on April 25, 2013

Social media can be a powerful tool for effective advocacy. From using Facebook to drive event registration to demonstrating support to elected officials on Twitter, biking and walking advocates are increasingly taking advantage of social networking to boost visibility for more walkable, bikeable neighborhoods.

California Walks uses Instagram to tell visual stories to support walking advocacy. Image: California Walks / Instagram

To help more advocates take advantage of social media tools to boost advocacy efforts, we teamed up with the League of American Bicyclists for a webinar on social media as an advocacy tool. Expert panelists Mathilde Piard, a social media professional with the Cox Media Group by day and super volunteer with Alliance member organization Atlanta Bicycle Coalition by night, and Austen Levihn-Coon, senior strategist with Fission Strategy, gave advocates a primer on the most impactful social networks and provided bundles of tips for effectively incorporating social media into campaigns.

Check out the recording, notes, and livetweets from the webinar below.



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