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Become an Alliance Training Sponsor
Contact Jeff Miller for Details


Planet Bike

Sram

Bikes Belong

Winning Campaigns Training: Oakland, CA

Hosted by: Walk Oakland Bike Oakland
Venue Address: TransForm - 436 14th St, Suite 600, Oakland, CA 94612
Dates: Fri, October 15, 2010 through Sun, October 17, 2010

Pricing Information:

  • Early registrations must be received by Wed, September 15, 2010 and cost $75 for Alliance Members; $125 for Non-Members
  • Regular Registrations cost $100 for Alliance Members; $150 for Non-Members

Scheduling Information:

The training begins Friday afternoon from 5PM to 9PM. The training continues Saturday 8am to 4:30pm, followed by a bike ride, and a social gathering out on the town. Finally, Sunday’s schedule is 8AM to 1PM, allowing a participant over 18 hours of training devoted to developing a winning campaign.

Registration includes snacks Friday evening, and breakfast and lunch Saturday and Sunday. A bicycle or walking tour Saturday evening is also included.

Sample Agenda:

Friday, 5:00 – 9:00 pm

  • 5:00 pm Registration (only a small snack will be provided)
  • 5:30 Welcome, Introductions and Training Orientation
  • 6:25 Choosing the Right Issue
  • 7:20 Break
  • 7:30 Announce Your Campaign
  • 7:50 Element 1: Issue Definition
  • 8:55 Wrap-up
  • 9:00 Adjourn – Networking

Saturday, 8:00 am – 4:30 pm

  • 8:00 am Breakfast (provided)
  • 8:30 Ice-breaker & Alliance History
  • 9:00 Element 2: Campaign Goals
  • 10:05 Break
  • 10:20 Element 3: Assess Your Resources: Strengths & Weaknesses
  • 11:25 Elements of a Good Meeting
  • 12:00 pm Lunch & Roundtable Discussions (Lunch provided)
  • 1:00 Element 4: Strategy & Power Mapping
  • 2:00 Break
  • 2:10 Element 5: Communications –Crafting Your Message
  • 3:10 Walking Meeting
  • 3:35 Peer Review & Wrap-up
  • 4:30 Adjourn
  • 4:45 Bike Tour & Walk
  • 6:30 Group dinner & social time – Locations to be announced

Sunday, 8:00 am – 1:00 pm

  • 8:00 am Breakfast (provided)
  • 8:30 Element 6: Tactics & Timelines
  • 9:30 Focus: Media Tactics & Social Networking
  • 10:05 Break
  • 10:15 Element 7: Resource Management & Fundraising
  • 11:25 Peer Review & Completing your Campaign Blueprint
  • 12:30 pm Wrap-up
  • 1:00 Complete Evaluations & Adjourn

About the host city:

Oakland, California is the hometown of Tom Hanks, the Black Panthers, Dreyer's Ice Cream, and Bike To Work Day, which was started by local bicycle advocates in 1984 before catching on around the nation. With an average daily temperature that hovers around 68 degrees for most of the year, it's a wonderful place to walk or bike. There are incredible options for nature, history, and straight-up tourism; be it enjoying the view of San Francisco from the Bay Trail, sampling ethnic restaurants in Chinatown or the Fruitvale, exploring redwood groves in the East Bay Regional Parks District's hilltop preserves, or checking out the hipster art scene on your fixie. And if you simply must put flowers in your hair and go to San Francisco, the Foggy City is just a quick train or bus ride away.


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