Bike & Ped Advocacy Resource Library

Membership

The Alliance recommends that bike and ped advocacy organizations consider membership as a way to build political power, recruit volunteers, and establish a reliable revenue stream. Find resources on soliciting and retaining members including information on databases, sample membership brochures, renewal letters, and an innovative model for selling memberships through bike shops.

Databases & Technology

In this folder you will find sample database solutions that are currently being used by other Alliance organizations. You'll also find a resource for discounted software for non-profits, and information on the benefits of list-enhancement for your organization.

Founding Members Circle

Many brand-new organizations find that founding members are a way to raise the seed money needed to get their organization off the ground. In this folder find resources including notes from a special topic Mutual Aid call and a sample founding members appeal letter from the Iowa Bicycle Coalition.

Membership Brochures

A membership brochure can be an effective tool for soliciting new members. Here are some samples from Alliance member organizations.

Membership Development & Retention

Many Alliance organizations have developed successful strategies for growing and retaining members. In this folder you will find notes from past Mutual Aid calls on this topic, sample appeal letters and phone banking scripts, and a sample membership survey. Also included is Chapter 6 from the Alliance's Benchmarking Report which surveyed many Alliance organizations on their membership numbers.

Renewal Letters

In this folder find sample renewal letters for retaining current members of your organization.

Selling Memberships Through Bike Shops

In this folder you will find resources on an innovative membership program developed by Alliance organizations who are whole selling memberships through bike shops.


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