Bike & Ped Advocacy Resource Library

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Communications

Regular communications with your board, members, media, and the public is essential to growing your organization's base of support. Newsletters, membership brochures, and annual reports are all ways non-profits can keep their members and the public up to speed with the good work they're doing and are excellent tools for engaging volunteers and new supporters. This section has samples of all of these common communication tools along with resources on identity and branding and working with the media. Also find sources for photos and images and samples of video propaganda.

Annual Reports

Communicating with funders, members, and partners is an important part of running an effective organization. And for some organizations, producing an annual report at the close of each year is an excellent chance to celebrate the organizations growth and accomplishments while keeping members, funders, and partners in the loop on the organization's good work. In this folder you will find sample annual reports from Alliance organizations.

Communications Strategy

In this category, find documents that assist you in developing a solid communictaions stragey for your organization. Make your message heard!

Identity & Branding

Establishing a strong identity and brand is important for effective communication and getting your organization recognized in the community. In this folder find resources to inspire a new identity and ones that demonstrate the importance of maintaining a consistent brand.

Membership Brochures

A membership brochure can be an effective tool for soliciting new members. Here are some samples from Alliance member organizations.

Online and Website Communications

In this folder find ways to use website communication to build your organization's communications tool box and expand your advocacy possibilities.

Newsletters

Newsletters can be an important component of member and supporter communications - and can bring in funds for your organization. In this folder see how some organizations use newsletters to raise funds through advertising revenue. Also find sample e-newsletters and print newsletters from Alliance member organizations.

Photos & Images

Looking for bicycling and walking photos for a presentation, paper, or your organization's communication pieces? You've come to the right place! Find links to free photo and image libraries for bicycling and walking in this folder.

Press Releases

Template Communication Tools

This folder contains templates of communication tools free for Alliance member organization to take and replicate! Included are bumper sticker templates.

Video

Video is an expanding communications realm that has become cheaper and more accessible for advocacy organizations. See how some Alliance member organizations are using video to promote their organization and advocacy agenda. Sample videos are included in this folder.

Working with the Media

In this folder find tools and resources for working with the media including tips for writing press releases and developing relationships with reporters. You will also find a number of sample press releases from Alliance member organizations on a variety of topics including events and campaigns.

Year End Appeals


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